ADVERTISING
ACTIVITIES FOR DISCUSSION AND GROUP WORK
1.
Discuss:
a)
What do
you think
of advertising
on television?
Do
you think
there are
too many
ads?
b)
Which
do
you
think
are
the
most
frequently
advertised
products
on
TV?
c)
Can
you
guess
the
products
that
these
advertisements
and
slogans
are
promoting?
1.“One
bite
and
you
will
find
the
smooth,
milky
taste
irresistible”.
2.“Transform
your
movements
into
energy.
Water
resistant.
No
battery.
Built
to
last
because
you
are
the
power”.
3.
“Made
to
make
your
mouth
water”.
4.
“Wash
and
go”.
5.
“It’s
good
to
talk”.
d)
Is there
an advertisement
on television
at the
moment that
you particularly
like? Describe
it.
My
favourite
ad
is…
because…
2.Work
in
pairs.
Imagine
you
work
for
an
advertising
company.
How
can
you
sell
the
following
things?
Design
a
slogan
and
an
advertisement
for
one
of
them.
1. A
soft drink
2. A
musical at
the theatre
- A new car
- A new perfume
- A new brand of sports clothes
Steps:
-Create
an appealing
slogan for
the product.
Remember that
for a
slogan to
be successful,
it has
to catch
people’s
attention. You
have to
be persuasive.
-Discuss
and plan
the words
and images,
symbols, colour,
which will
be used
in the
advertisement.
-Discuss
the techniques
you will
use to
persuade the
audience: use
of adjectives
with positive
connotations,
repetition of
the name
of the
product several
times, rhyme,etc.
Tips:
To persuade
the audience
you can
use the
words/photo of
a famous
person, repeat
the product
name several
times; Appeal
to emotions
e.g. fear,
love, Use
of adjectives
and expressions
such as:
new,
free,
save,
real,
homemade,
sale,
easy,
taste,
hurry,
improved,
more,
better,
urgent,
free
gift,
save
you
money
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